Welcome to the fall issue of the Whitney Veigas newsletter.
In this issue of our newsletter, we profile some of our recently completed and current projects, including the first YMCA in the Boston area to adopt that organizations' new graphic standards.
In addition we discuss how we can help your LEED project earn one point towards certification by including an educational display in your sign package.
New YMCA Graphics
Whitney Veigas is pleased to announce the completion of a sign program for the newly renovated and expanded YMCA in the Hyde Park section of Boston. This sign program was the first in the Boston area – and is likely one of the first nationally – to utilize the new nationwide YMCA graphic standards. As part of these new standards, the former stylized capital "Y" has been redesigned to be softer, more friendly, and quite colorful.
At the Hyde Park "Y", this new logo was used on a glass panel in the entry atrium and also applied to large glass window walls at the new pool. Indoors, the plaque signs all conform to the new standards, in which the new type style, "Cachet", adds to the fun and approachable look-and-feel of the new graphics.
This project posed some challenges as the graphic standards were made available to us in early July for a September installation, so we had to provide a very fast turnaround on sign supply and installation.
Leonard Florence Center for Living
We recently completed a project at the Leonard Florence Center for Living, a 100 bed skilled nursing facility and the first urban model "Green House" project in the United States. Green House projects involve single bedrooms, clustered ten to a "house", with each house having a living room, dining room, and residential kitchen. All cooking and personal care activities take place within the house.
This project was designed by DiMella Shaffer and is operated by Chelsea Jewish Nursing Home. Our contract was for design-build sign services directly for the owner, in which we designed, supplied, and installed all signs.
Temple Beth Elohim
Our firm has been selected to design and supply base building signs, as well as donor recognition elements, for this exciting new temple in Wellesley, MA, designed by William Rawn Associates. Included in the work are ADA room identification signs with frosted glass backer plates containing the room donor information, Biblical quotations incised into wood sanctuary benches, incised stone garden walls, and etched muntz exterior donor plaques. The temple is scheduled to open at the end of this year.
LEED Educational Displays
We would like to remind our architect friends that one full point towards LEED certification can be obtained by including an educational display in the building describing the sustainable characteristics of the project. This display can range from a simple framed poster to a more complex video presentation.
No other aspect of signage can contribute more to the LEED certification of the building – not low VOC paints, recycled aluminum, or bamboo sign plaques.