Feature: The Winsor School
Lubin O’Donnell Center

Our Solution

Our solution for The Winsor School includes a coordinated suite of core building signs, large-scale metal letters on the exterior of the building, donor recognition elements, colorful dimensional school mascots, and photomurals. For the interior core building signs, we used photopolymer tactile plaques accented with Winsor’s signature red and the school seal in watermark form. For donor recognition elements, we employed a subdued vocabulary of brushed aluminum with polished edges, and spectacular, digitally-printed images from the school’s archives highlight signature architectural spaces.


Design Process

Given the high profile of the new performing arts center, we were extremely sensitive to the need for deep engagement with the project architect and client. Our design team collaborated with key Winsor stakeholders from the outset to create a comprehensive signage program that ensured maximum participation and buy-in from the broader school community. Over a period of three years, multiple rounds of research, design iterations and graphic mock-ups led to several phases of product fabrication and installation. Throughout the project, countless hours were spent evaluating images from the school’s archives, dozens of color, finish and material samples were reviewed, and painstaking attention was focused on managing every variable factor of more than 700 individual signs.



We understood from the outset that the new Lubin O’Donnell Center for Performing Arts and Wellness was to be a powerful expression of the school’s 21st-century vision for their renowned institution. At every step, therefore, our team sought to express the dynamism of the school’s present and future, while remaining loyal to Winsor’s legacy and traditions. Whether working on core building signs, donor recognition elements or large format graphics, our efforts were focused on fulfilling a commitment to create harmony between old and new, and to establishing a unifying design sensibility for the entire project.


Project Portfolio

See more Whitney Veigas projects.

  • Location :
    Boston, MA
  • Architect :
    William Rawn Associates
  • Client :
    The Winsor School
  • Scope :
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